EMF Expands, Adds New Jocks
“Often, when a station adds new air talent, it’s to fill a vacancy after a departure,” said Mandy Young, EMF Radio Group PD. “We’re in a fortunate position right now with both K-LOVE and Air1 to be bringing on new talent without having to cut ties with any of our existing jocks — which is great from both a staff and audience perspective.”
Troy West, EMF Radio Group APD, noted, “Because of our nationwide reach and the challenge of time zones, our talent’s shifts have historically been stretched. While that’s an understandable strategy, we have wanted to test shortening the shifts to more industry-standard lengths to allow our incredible talent to have a more reasonable workload that positions them to deliver just the very, very best content.”
O’Brien joins EMF’s Air1 network after some time off air to focus on family, following more than 15 years as morning co-host on WCVO (The River)/Columbus, OH. She will be on Air1 weekdays from 5-11pm PT, Saturdays from 6-11pm and Sundays from 8-11pm. “Mary has an authenticity about her that draws you in,” Young said. “She’s like that friend you’ve known forever who you trust implicitly. She lets you see her true self, and we have seen in our research that’s what audiences want from a worship station — authenticity.”