Farina Elevated At Bell Media

Rob Farina is on the move — upward — as he’s named Head of iHeartRadio, Syndication and Strategic Initiatives for Bell Media Radio. Farina (pictured) joined Bell Media seven months ago as Senior Advisor for the launch of iHeartRadio Canada, and his role now expands to include responsibility for growing Orbyt Media, Canada’s premier radio content syndication group, and implementing new strategic radio initiatives in coordination with Bell Media VP of Radio Programming David Corey. Farina will continue to lead iHeartRadio Canada, with the responsibility of increasing iHeartRadio subscriptions and planning and executing all iHeartRadio events.

“Rob has played a vital role in the successful launch of iHeartRadio in Canada, a truly game-changing digital listening and experiential service,” said Randy Lennox, President of Broadcasting and Content, Bell Media. “We look forward to continuing to elevate this brand across Canada with Rob’s experience and strategic insight.”

Earlier in his career Farina programmed CHUM-FM/Toronto and was later upped to VP of Programming for CHUM Radio before joining Astral as EVP of Content and Platforms. He later relocated to Los Angeles to launch Black Box, a music company that provides strategy, artist development and digital marketing services. Prior to joining Bell Media seven months ago, Farina was VP of Programming and Innovation for Rogers Media’s radio division and served on the Senior Content Council at Rogers.

Commenting on his newly expanded responsibilities, Farina said, “With the iHeartRadio Canada brand successfully launched, I’m thrilled to continue working in this newly expanded capacity with Randy and the entire Bell Media Radio division. With the success of the sold-out, inaugural iHeartRadio Canada Jingle Ball concert in November, momentum for the brand keeps building as we prepare to launch additional events and initiatives. I’m excited to be part of what’s to come.”