Gersten Earns APD Stripes At WWLI

Congrats to Heather Gersten, co-host of the Heather & Steve morning show for the past 14 years on Cumulus AC WWLI (Lite Rock 105)/Providence, who has been awarded fully functional APD stripes. Emily Boldon, Cumulus Corporate VP, AC and PD of Lite Rock 105 said of Gersten, “With her considerable talents, dedication and drive, Heather has repeatedly proven herself to be the perfect candidate. She lives, breathes and loves this radio station with a passion I wish I could replicate.” In addition to her morning show duties and new APD responsibilities, Ms. Gersten and Lite Rock midday personality Amy Pontes also host 2 Lite Chicks and the Wicked Awesome ’80s Show every Saturday night.

Holly Paras, VP/Market Manager of Cumulus Media Providence commented, “Heather’s commitment to Lite Rock 105’s programming excellence moves her to do work well beyond the traditional boundaries of her role as morning drive personality. I’m thrilled that she has agreed to accept this role — it’s well deserved and hard earned.”

Prior to joining Lite Rock 105, Gersten spent three years at the former WQSX (Star 93.7)/Boston, preceded by a stint as Danny Bonaduce‘s morning show sidekick on the former WBIX (Big 105)/New York. Commenting on her newly enhanced programming responsibilities, Gersten remarked, “I’ve truly loved hosting mornings at Lite Rock 105 for the last 14 years and getting to know our listeners across Southern New England. I’m thrilled by the ratings success Lite Rock has shown over the last two years and as Assistant Program Director, under the talented direction of Emily Boldon, I look forward to being an active part in solidifying Lite’s No. 1 position in Providence! I appreciate the vote of confidence from Holly and Emily.”