Gilbert, Cumulus Renew Vows
• Cumulus Media and Bruce Gilbert have both signed the appropriate multi-year documents necessary to retain the services of Gilbert as Senior Vice President, Sports, Cumulus Media and Westwood One. He will continue to oversee sports content initiatives and strategic direction of Cumulus Media-owned and operated sports stations. Gilbert joined Cumulus Media and Westwood One in 2015 from FOX Sports Radio/iHeartMedia, where he was previously Senior Vice President of Sports Operations.
In making the announcement, Mike McVay, EVP, Content & Programming, Cumulus Media and Westwood One, said, “Bruce Gilbert is one of sports broadcasting’s pre-eminent programming and management executives, and his leadership and strategic direction have been instrumental to the success of our industry-leading sports division. We are excited to continue this partnership with Bruce.”
Suzanne Grimes, EVP, Marketing, Cumulus Media, and President, Westwood One, said of Gilbert, “Sports programming is one of our crown jewels, and Bruce has taken this key vertical to… the next level™ by elevating our relationships with radio stations, advertising clients, and our league partners. We look forward to achieving new heights together in the years ahead.”
Gilbert commented, “I am so fortunate to be a part of the incredible Westwood One sports portfolio and to get to interact with the many outstanding Cumulus sports brands. Our partners, talent, producers, podcasters, anchors, and analysts are all dedicated to capturing, celebrating, debating and discussing sports across our great radio stations and our Westwood One affiliate stations. I want to thank Mike McVay, Suzanne Grimes, and Charles Steinhauer for supporting our efforts to serve sports fans and giving us the platform to elevate the brands of our many valuable advertising partners.”
