Hubbard Flips Seattle’s Bull To Triple A
• Hubbard Radio Seattle used the occasion of Valentine’s Day to launch a new Triple A station — 98.9 KPNW, “Seattle’s Home For Music Lovers.” You may notice two things almost immediately: 1) the new calls replace KNUC, and 2) the new format replaces five-year-old Country outlet 98.9 The Bull. The KPNW calls are an homage to how locals refer to the Pacific Northwest as “The PNW.”
Hubbard Seattle Operations Manager Scott Mahalick will serve as Brand Content Director of the new KPNW, while retaining oversight of the other four Seattle brands, while well known Triple A consultant Mike Henry and his team at Paragon are assisting Mahalick, who said, “The new 98.9 KPNW fills a void in the Seattle market that our local research and gut instincts identified as a station that people will embrace.” As Mike Henry notes in his latest blog post, “98.9 KPNW is the first major market Triple A commercial station launch in 15 years and comes as several non-commercial Triple A stations have achieved historically high ratings in the past few years.”
The new 98.9 KPNW will feature a wide variety of music, ranging from independent artists like Jack White, Lumineers, Spoon, and Wet Leg, to classics from Bob Marley, Dave Matthews, Eagles, John Lennon, Marvin Gaye, and many others, as well as a healthy dose of PNW music, from local artists such as Fleet Foxes, Band of Horses, Car Seat Headrest, and Perfume Genius, along with iconic local artists including Pearl Jam, Death Cab for Cutie, Nirvana, Modest Mouse, etc.
Hubbard Seattle VP/Market Manager Trip Reeb stated, “We have such a great team that starts with Scott Mahalick, Mike Henry and his team at Paragon, and our great local staff. And a special company that was ready to believe in the vision and doing something unique for Seattle.”
Scott Mahalick tells RAMP, “We are recruiting for new talent for KPNW and want to thank those who have contributed to success of the of The Bull, leaving the Seattle market as the No. 1 Country station with adults 25-54 for 2022 — the 12-month average full week.”
