Latham Named Area Pres., iHeart Central FL
• iHeartMedia announced that Barbara Latham has been elevated to Area President for Central Florida, overseeing the Orlando and Melbourne markets, which includes 13 radio stations and two state news networks.
Latham will report to Linda Byrd, Division President for iHeartMedia, who remains in that role with expanded responsibilities. “I’m thrilled to be able to promote Barb to this position,” said Byrd. “We’ve worked together for 36 years and in many different capacities. She is one of the brightest and most competitive employees I know. Barb has always been a winner, and to her, there is no other option. No one deserves this opportunity more, and it makes me happy to put this team that I’ve managed for the last 21 years in her capable hands.”
Latham brings with her more than 20 years of management experience, including previous leadership positions with iHeartMedia Jacksonville, Melbourne and most recently, Orlando, where she most recently served as SVP of Sales. Latham began her broadcasting career as an Account Exec and Sales Manager for Hoker/Paxson Broadcasting.
“I’m so excited to continue my career in this new role in Central Florida with the Orlando team and reconnecting with the Space Coast team,” said Latham. “My goal is to continue the tradition of success that I have been a part of under Linda’s leadership in various roles over many years. She created the model of excellence in Central Florida and all of iHeartMedia, for many of the company’s most heritage brands, on-air personalities/influencers, and sales success. I’m driven and excited to continue that success in this new role as the Central Florida Area President.”
• iHeartMedia Orlando: Active Rock WJRR, AC WMGF (Magic 107.7), Latin Pop WRUM (Rumba 100.3), Alternative/Talk WTKS (Real Radio 104.1), Top 40 WXXL (XL106.7), Spanish News-Talk WRSO (Acción 97.9), Talk WFLF, Sports-Talk WYGM (96.9 The Game), Urban 104.5 The Beat (WTKS-HD2) and Mega 97.1 (WRUM-HD2).
• iHeartMedia Melbourne: Top 40 WFKS (Kiss 95.1), AC WLRQ (Lite Rock 99.3) & News-Talk simulcast WMMB/WMMV-AM.
