iHeart Miami Launches Magic 93.9
• iHeartMedia has flipped WMIA/Miami from Hot AC to Spanish AC as Magic 93.9, now featuring what is described as “a fusion of English-language music from the ’80s and ’90s anchored by engaging Spanish-language on-air personalities.” It’s a blend that caters to a wide spectrum of listeners in the Miami area, and will play a variety of hits from Whitney Houston, Marc Anthony, Madonna, Lionel Richie, Shakira, Michael Jackson, Celine Dion, etc.
“In Miami, the music of the ’80s and ’90s played a significant role in shaping the cultural landscape,” said Enrique Santos, President of iHeartLatino. “The diverse population, including a large Spanish-speaking community, embraced the vibrant sounds of that time. The new Magic 93.9 will be a unifying sound aiming to provide a listening experience you just can’t find anywhere else in the United States.”
Shari Gonzalez, Market President of iHeartMedia Miami-Fort Lauderdale, commented, “It’s thrilling to bring this format, this sound to South Florida. It’s a station that speaks to both the heart and soul of its audience, offering a unique blend of English and Spanish that resonates deeply with the diverse Hispanic community in Miami.”
Magic 93.9, currently warming up with 10,000 songs in a row commercial-free, will be powered by these personalities — 6-10am: El Gato; 10am-3pm: Ailyn Luaces; 3-7pm: Tony Vargas: 7pm-midnight: Santiago Duarte; Midnight-6am: Sarykarmen.
