iHeart Performs Ft. Myers Magic
• iHeartMedia was busy in Fort Myers early Friday, flipping WZJZ from Hot AC to Spanish AC as Magic 100.1, “Tus Favoritas de Siempre.”
The new Magic 100.1 will air fusion of English-language music from the ’80s and ’90s from artists like Whitney Houston, Marc Anthony, Madonna, Lionel Richie, Shakira, Michael Jackson, Celine Dion, etc., anchored by veteran Spanish-language air personalities including El Gato in mornings, Ailyn Luaces in middays, Tony Rodriguez in afternoon drive, and Santiago Duarte holding down 7-midnight.
“We are thrilled to announce the launch of a first of its kind hybrid format in broadcast radio and streaming to reach and connect with Latino listeners here in Fort Myers,” said P.J. Gonzalez, SVP of Programming, iHeartLatino. “The new Magic 100.1 blends the biggest English hits with Spanish speaking hosts for an experience like no other. This station is more than just music — it celebrates the cultural diversity of Fort Myers. Get ready to experience a unique musical journey that resonates with the soul of our community.”
Division President Chris Soechtig noted, “After seeing the instant success in Miami — [WMIA (Magic 93.9), launched in November] — it’s exciting to bring this format to Fort Myers. The unique blend of English language music and Spanish language personalities sounds amazing on-air and is very appealing to the diverse Hispanic community in Fort Myers.” Magic 100.1 is currently cruising through 5,000 songs in a row commercial-free.”
