iHeart Re-Ups, Expands With VP Bobby Bones
• iHeartMedia announced that it has renewed and expanded its relationship with CMA and ACM Award-winning radio personality Bobby Bones, host of the Premiere-syndicated The Bobby Bones Show, Country Top 30 with Bobby Bones and the popular BobbyCast podcast.
As part of this renewed agreement, Bones will become Vice President, Creative Director of iHeartCountry and will work with iHeartMedia on a variety of joint ventures and new creative programming initiatives, including executive producing a new one-hour weekend program, Women of iHeartCountry. Co-hosted by Bones and Amy Brown from The Bobby Bones Show, Women of iHeartCountry will feature music from established female artists and up-and-comers, with weekly guest appearances by other iHeartMedia female air personalities. The new show will be available to Mainstream and Country stations nationwide as well as on iHeartRadio beginning later this summer.
“This is the opportunity I’ve been chasing my entire career,” said Bones, who will continue to participate in iHeartMedia’s marquee live events — including the iHeartRadio Music Festival and the iHeartRadio Music Awards — and host the iHeartCountry Festival, as well as iHeartRadio Album Release parties for top Country recording artists. “Thanks to Bob Pittman, Rich Bressler and Kevin Legrett for their years of support and for the space to build this partnership.”
Pittman, Chairman and CEO of iHeartMedia, commented, “Country continues to be one of the fastest-growing music formats and Bobby is the leading on-air personality connecting with Country fans across multiple platforms nationwide. He has created a relatable, fun and engaging brand of entertainment that drives unmatched results for our advertising and partners. We’re proud to be in the Country music business with Bobby, and look forward to developing new and exciting ways to reach this expanding community.”
