iHeart & SeeHer Mark Int’l Women’s Day
On March 1 iHeartMedia launched an eight-day countdown to International Women’s Day across 600 iHeart stations in every format, on social media platforms and on iHeartRadio’s biggest podcasts. The weeklong countdown culminates on March 8, when women “Women Take The Mic” — iHeartMedia’s most influential female personalities will host popular radio shows throughout the day, having conversations about equality, inclusion and inspiration. That evening, from 5-6pm local time, iHeartMedia stations will devote the hour to playing the biggest hits and new music from today’s female artists and offer special playlists on the iHeartRadio App.
“More women need to feel seen, heard and represented in media, music, and culture today — which is why we’re excited to partner with SeeHer on International Women’s Day and beyond to share the wins and celebrate what’s possible, in order to inspire a generation of young women to follow their dreams,” said Gayle Troberman, EVP/Chief Marketing Officer for iHeartMedia. “The show is all about seeing and hearing what it takes to succeed from the incredible women who are breaking the rules and breaking down the barriers in music and entertainment. It’s great entertainment, it’s great storytelling, and it’s a rallying cry for every aspiring singer, songwriter, and performer to get started.”
Jeannine Shao Collins, President of SeeHer, commented, “Music has the ability to inspire people, and that’s why SeeHer Hear Her, a key initiative in the SeeHer movement, is striving to eliminate gender bias in the music industry and increase the percentage of women in front of and behind the mic. For a second year in a row, we are proud to partner with iHeartRadio and bring awareness to these issues with real scale on International Women’s Day, while also celebrating female trailblazers in the industry. This is an important step towards progress to ensuring the music world sees and hears her.”
Ten winners will be awarded top-of-the-line audio equipment and six weeks of specialized training at the Seneca Women Podcast Academy, followed by their own shows on the Seneca Women Podcast Network on iHeartMedia.