Keith Cunningham Opens Black Box Group
• After a decade of service as Program Director Meruelo Media’s 95.5 KLOS/Los Angeles, veteran programmer, strategist, and brand fixer Keith Cunningham announced the launch of Black Box Group, described as “a high impact, low overhead solution to today’s media challenges.”
As the release states: “Built on Cunningham’s track record of taking multi-million-dollar brands from worst to first, Black Box Group taps a trusted network of top-tier creative, analytical, and executional specialists to deliver elite creative insight, surgical strategies, and measurable results for audio and media brands, talent, artists, and executives.”
“While it starts with content, traditional ratings and revenue playbooks have been torched; everyone is now a creator, and the line from A to B changes with every competitive situation,” said Cunningham, whose awesome new title is “Ring Leader & Master of Mayhem.” He added, “The landscape is faster, deeper, and more complex, but complexity becomes simple if you know how to decode it, and that’s what I do.”
Cunningham was named PD of KLOS in March 2015 under former owner Cumulus; he also served as Cumulus Corporate PD, Rock Formats. Before that Cunningham was VP of Programming for iHeartMedia Seattle, preceded by a 12-year stint with Jacobs Media. Earlier in his career Cunningham operated his own consultancy, Media Positioning, oversaw KSJO, KUFX & KCNL/San Jose for Clear Channel, and he also programmed the former KACD/KBCD (Channel 103.1)/Los Angeles from 1998-2000.
Going forward, you can connect with Cunningham and Black Box Group online, via LinkedIn, or hit him up directly at keithblackboxgroup@gmail.com.
