KKOB-AM + Frequency Modulation
• Cumulus News-Talk Newsradio KKOB 770AM/Albuquerque, NM has seriously expanded its coverage in Albuquerque, Santa Fe and the adjacent ‘burbs with the addition of a full-market FM signal at 96.3 and is now simulcasting on KBZU-FM, the now former home of 96.3 NASH Icon. The KKOB AM/FM simulcast went live at 9am Monday, blasting out Bob Clark in the morning, former Bernalillo County Sheriff Darren White in middays, afternoons with TJ Trout, and evening host Brandon Vogt. The addition of this full-strength FM signal marks an evolution of the KKOB brand, which includes new branding, a new logo, and the addition of a new 30-minute morning newscast, The KKOB Morning Briefing, which debuts Monday, January 13 at 5am.
Jeff Berry, VP/Market Manager, Cumulus Albuquerque, said, “KKOB is approaching its 100th year of serving New Mexico and what better way to celebrate than to expand our platform to a full strength 100,000 watt FM signal?” He added, “The KKOB News Radio ‘Blowtorch’ will be blasted on both AM and FM signals, giving New Mexicans easy access for news, information, UNM football and basketball and the best on-air talent in the business. This is a huge win for our listeners, advertisers and partners.” Jared Hart, Operations Manager, Spoken Word, for Cumulus Albuquerque, commented, “I feel fortunate to be a part of such an important moment for one of New Mexico’s biggest brands. There are so many potential listeners who never sample AM stations, so we can now put our amazing programs in front of the largest possible audience.”
Hart tells RAMP that KKOB’s current simulcast on 94.5 (courtesy of FM translator K233CG) will continue TFN as listeners make the transition over to 96.3.
