KSON/San Diego Becomes ‘Morgan 103.7’
• Taking advantage of that growing trend of radio stations temporarily rebranding in anticipation of a major tour of a core artist blowing through town, Audacy Country 103.7 KSON/San Diego will celebrate the imminent arrival of Morgan Wallen‘s two sold-out concerts at Petco Park by renaming the station as… wait for it… “Morgan 103.7: Mandatory Morgan” from 12:01am PT on Friday, July 14 through 11:59pm PT on Sunday, July 16.
Every 15 minutes throughout this weekend-long celebration, KSON will play Wallen’s hits and fan favorites. “We can’t wait to celebrate Morgan’s weekend in San Diego with our listeners and transform KSON into ‘Morgan 103.7,'” said Scott Roddy, Brand Manager of 103.7 KSON. “Every 15 minutes or more, listeners can expect to hear the infectious sounds of Wallen’s music, including his numerous chart-toppers such as ‘Last Night,’ ‘Whiskey Glasses’ and ‘You Proof.'”
On Friday, July 14 and Saturday, July 15, the entire KSON on-air team will broadcast live from the venue with a “Rollin’ Pre-Party” on the Wonderbus, a double-decker party bus outfitted with a stage, sound and lights. Morning duo John and Tammy will host some live concerts atop the Wonderbus, with Frank Ray and Drake Milligan performing to the over 80,000 fans walking into Petco Park. Since May, the station has run numerous promotions to give listeners a chance to win tickets and pit passes to the upcoming shows.
