Lopez Named MD/PM Drive, HITS 97.3/Miami

• Cox Media Group Rhythmic Hot AC WFLC (HITS 97.3), “The Rhythm of Miami,” welcomes Martica Lopez as Music Director and afternoon drive personality, effective April 4.

Lopez previously did middays at Beasley Latin Pop WYUU (92.5 Maxima)/Tampa, where she also oversaw social media and conducted interviews with A-list Latin artists. Prior that, she was a traffic anchor, live event host and assistant producer for the MEGA TV network.

“The opportunity to work for CMG and HITS 97.3 is a dream come true for me in many ways,” said Lopez. “I’m thrilled and blessed to be able to return home and work in the city where it all started for me. I can’t wait to ‘Martica-fy’ the 305!”

“I’m excited for Martica because she will be able to entertain the community she loves while growing as a programmer,” said Ian Richards, Director of Branding and Programming for HITS 97.3, who will move from afternoons to middays to accommodate Lopez. “I can’t wait to see what she’s able to accomplish as HITS 97.3 soars to the next level!”