Mediabase, CMG Ink New Deal

• Mediabase and Cox Media Group announced a new long-term partnership. As part of the agreement, Mediabase will provide Cox Radio with comprehensive music listening and consumption data for the company’s portfolio of nearly 60 radio stations nationwide.

“Cox Media Group is dedicated to creating great radio programming,” said Steve Smith, VP of Programming, Cox Media Group. “Our team is pleased to deepen our relationship with Mediabase, which has served as a trusted source of audience data for our programmers for many years. Their custom analysis provides us with a better understanding of listener music preferences, which helps us remain a step ahead of market trends.”

Philippe Generali, Mediabase President & CEO of RCS Worldwide, commented, “Becoming Cox Radio’s provider of airplay monitoring data is testimony to our quality product and service. We’re proud to provide the most comprehensive, accurate information to the entire music industry.”