Mercedes + Charese = MC Media
• Award-winning morning show host Mercedes Martinez and veteran programmer Charese Frugé have teamed up to launch MC Media, a multi-purpose consultancy servicing both the talent and programming side of radio, spanning multiple formats. Between them, these two Nevada Broadcast Hall of Fame members share over 20 years of experience with award-winning and record-breaking ratings. Martinez maintains the consistency of those years primarily in Las Vegas, as the longtime host of Mercedes In The Morning on Entercom Hot AC KMXB (Mix 94.1), and Frugé has successfully programmed in Los Angeles, San Francisco, San Diego, Houston, Denver and Las Vegas.
“We have a lot of experience between the two of us,” says Martinez. “And while we want to help all talent, we are taking a special interest in female talent that may feel like they are not getting the advice and coaching they need.” She handed the mic over to Frugé, who said, “I’m excited about the fresh new approach we have on the business as it continues to broaden, expand and become more inclusive. It’s the opportunity for talent and programmers, both new and seasoned, to get something different from the norm that we know from experience is successful.”
MC Media will provide services like aircheck sessions, expansion of the brand on air as well as in person, at events and on social media, career advice and negotiation, music and programming philosophy, a deep dive on your brand versus your competitor and a “Programmers Guide to Selling the Station” for both the on-air talent and the sales team. With increased consolidation, MC Media will also offer companies seasoned music schedulers to curate and schedule playlists and music logs. For more information, contact Charese Frugé at 310-499-8726 or email Info@MCMediaonline.com.
