Michaels Named PD of WWRZ/Lakeland

• Hall Communications Adult Hits WWRZ (Max 98.3)/Lakeland-Winter Haven, FL keeps it in the family and promotes morning personality Eric Michaels to Program Director. That position has been held by OM Mike James, who is retiring this month. It’s safe to say that Michaels is intimately familiar with the inner workings of the station — he’s been working there since 1998 and will continue to anchor the Big Max Morning Show.

“Eric’s creativity and ability to tell a story are second to none,” said Bob Walker, VP of Programming for Hall Communications. “As the Max PD, Eric will bring that same sense of fun to every aspect of the radio station.” VP/GM Nancy Cattariuscommented, “Eric has been a driving force in WWRZ’s incredible growth over the years. We look forward to Eric taking Max to new heights.”

Michaels said, “I’m thankful to Hall Communications for their faith and trust in me to help this family-owned company continue to grow.” Michaels can be reached at emichaels@hallradio.net.