Montgomery Definitely Feeling The Vibe

• Cumulus has been busy this week in Montgomery, AL, launching the market’s newest Classic Hip Hop and R&B station, 95.1 The Vibe, which is conveniently located on the HD3 band of Classic Rock sister WXFX (95.1 The Fox). The new station went live on Monday, May 19 and replaced a simulcast of News-Talk sister WLWI-AM (NewsRadio 1440).

95.1 Vibe plays the best music from artists including The Notorious B.I.G., Ginuwine, Aaliyah, 2Pac, Salt-N-Pepa, Missy Elliott, Sir Mix-A-Lot, etc.

Paula Divello, VP/Market Manager of Cumulus Montgomery, noted, “We are excited to offer unique, new programming on HD that airs chart-topping Classic Hip Hop and R&B. We believe the listeners in Montgomery and Central Alabama will enjoy hearing all their old favorites — and the station will be a benefit to both the community and our advertisers. Not only will listeners love the sound and feel of The Vibe, but advertisers will find a new home and great opportunities to connect to audiences.”

Paul Horton, PD of 95.1 The Vibe, added, “The Vibe will attract listeners in the River Region who grew up with all the Classic Hip Hop and R&B favorites. It’s a blast from the past that brings nostalgia for the good old days back to Gen Xers and Millennials. And will surely become a favorite radio spot for every generation.”