Power 106 Rolling Even Louder
• Meruelo Media’s KPWR (Power 106)/Los Angeles and Rolling Loud, billed as the biggest Hip-Hop music festival in the world, held annually in LA, announced a new music multi-platform programming partnership that showcases new Hip-Hop releases and emerging Hip Hop artists with Saturday Night Loud, Loud @ 2 and The Loud Report. These new shows will be hosted by Power 106’s DJ Carisma, who has built her career on identifying new music trends and amplifying new artists.
“This strategic content partnership is the next natural step of an existing and very productive relationship with Team Rolling Loud and Live Nation!” stated Otto Padron, President & CEO of Meruelo Media, adding, “LA is about to get even more Loud!” Haz Montana, Meruelo Media’s VP of Audio Brands, commented, “This Power 106 partnership with Rolling Loud is the pairing of two world-class and iconic Hip Hop brands. Not only will this relationship deliver unique and exclusive content, but it drives cultural exposure to the hottest and next waves of artists. DJ Carisma will be a trusted ambassador to this initiative.”
DJ Carisma said, “I’m super-excited to be teaming up with Rolling Loud, the biggest hip hop music festival in the world! Can’t wait to break new music, artists and I will be bringing y’all the hottest interviews with the hottest new artists in the game!”
Saturday Night Loud launches this Saturday, July 16 and runs from 9pm to midnight, PT. Carisma and Power 106 midday host Bryhana deliver breaking new music every Tuesday with Loud @ 2, and you can hear the latest in Hip Hop news every Friday with The Loud Report, airing in morning drive, middays, and nights.
