RAD Radio Always On In Sacramento
• The Rob, Anybody & Dawn Show (long known to fans as RAD Radio), which has ruled the Sacramento morning airwaves since May 1999 and broke ties with Audacy’s KRXQ (98 Rock) in June, is returning to the market on Monday, Nov. 13, via an historic partnership between Lotus Communications and Williams Broadcasting Incorporated (WBI) that will see not only RAD’s return to terrestrial radio in Sacramento, but will also mark the first time that an entire radio station will be turned over to one show. That station is Lotus Communications’ KVMX-AM 890 and translator K284CM at 104.7 (currently “La Ranchera”), which will change calls to KSAC on Nov. 13 and rebrand as RAD Radio 104.7FM/890AM, broadcasting RAD 24 hours a day, 7 days a week.
The daily live morning show — featuring RAD Radio host Rob Williams, co-host Dawn Rossi, and castmates Brandon Angel and Kyle Halldorson — will air weekdays from 6-10am and repeat in both afternoon drive and overnights. Archived “Best Of” segments from previous years will fill middays and evenings.
Williams, also the owner of WBI, commented, “I was just 21 years old when Lotus hired me as a morning show host in Reno. Within a couple of years I was a program director, and a few years later Operations Manager of the Reno property, where to this day, RAD remains the dominant morning show in that amazing market on KDOT (Rock 104.5). I have always loved and respected Lotus and the Kalmenson family, and this unbelievable opportunity to partner with them on this historic endeavor is the next evolution of our epic relationship.”
Kurt Bagelmann, General Manager of RAD Radio, exclaimed, “How awesome is this! I am so excited for the legions of passionate RAD fans throughout Northern California and the many ‘RADvertisers’ who have benefited so much from their involvement in the show. Rob Williams and his team are phenomenal entertainers who have been legendary market leaders in Sacramento radio for decades. Truthfully, there are no words to describe how excited we are to team up for our upcoming launch on Lotus’s KSAC (104.7 FM & 890 AM). Best of all, they are just super high-class people who are a joy to work with.”
Pictured, (l-r): Jim Kalmenson, Pres., Lotus Communications; Kurt Bagelmann, GM, RAD Radio; Tony Schavietello, RAD Radio Consigliere; and Rob Williams, host and owner, RAD Radio. [A more in-depth version of this story is posted at RAMP247.com]
