Rebranding Party At WBHT

• Cumulus heritage Top 40 WBHT/Wilkes-Barre-Scranton, PA has rebranded as Hot 97.1, with a swell new website to match — Hot971radio.com. The station, formerly known as 97.1/95.7 bht, will continue to simulcast on 95.7 WBHD in the northern region.

Chris Kenney, VP/Market Manager of Cumulus Wilkes-Barre/Scranton said, “Listeners will feel the energy and excitement Hot 97.1 brings to the market. The hottest music, live and local content, along with community involvement. That’s Hot 97.1!”

WBHT PD Valentine added, “Excited to turn the page on the next chapter in the evolution of the legendary 97.1 FM. The Hot 97.1 brand reflects what we are… HOT! A hometown station that is the home of the hottest music and artists.”