Richards Climbs Aboard Portland’s Bull
• Alpha Media is pleased to announce the appointment of veteran programmer and consultant Tim Richards as the new Content Director for Country KUPL (98.7 The Bull)/Portland, OR.
Richards, the founder of Tim Richards Media, was previously a partner with the late Steve Smith in the Smith Richards Collective consultancy. Richards’ most recent programming position was a 7 1/2-year stint as VP of Programming for Entercom Phoenix and PD of Country KMLE until September 2020. He earlier doubled as PD of Clear Channel’s KZZP/Phoenix and Show Director for the syndicated Johnjay & Rich and OM of Clear Channel Tucson, and his major market programming resume also includes WBMX (now WWBX)/Boston, WKQI (Channel 95.5)/Detroit and WKQX (Q101)/Chicago.
Richards remarked, “I am profoundly grateful to [Market President] Robert Dove, [EVP of Content] Phil Becker, and the entire team at Alpha Media for this incredible opportunity. KUPL is an iconic brand in a world-class city, and our collective mission is to amplify its reach and impact. We aim to deepen our connection with our fans and the artists they admire, both in Portland and the broader Country music community.”
KUPL has been without a permanent day-to-day programming presence since Scott Mahalick left to become Brand Content Director of Hubbard Radio Seattle in April 2019.
