Scorpio & Jimbo Launch ‘Podcast PDs’
• Radio pros Rob Scorpio and Jim “Jimbo” Kovacik, who originally worked together at KBXX (97.9 The Box)/Houston back in the day, have been joyfully reunited in their newly launched venture, Podcast PDs, designed to help talent launch — and maintain — successful podcasts. As Kovacik explains, “Rob and I know great audio content. After all, we’ve created tens of thousands of hours of it. And we’re still doing it on our own podcasts and for radio station clients. It makes perfect sense to offer all that we’ve learned as ‘podcast program directors’ to help cultivate ideas and create original podcasts that listeners will crave.”
Kovacik (right), who currently produces and hosts two podcasts — The Jimbo Podcast and Crispy Coated Robots, continued, “If a podcaster wants to attract advertising revenue, they need to attract listeners — and keep them. That means you need to create great, high quality podcasting content that listeners will seek-out and then share with everyone they know. We know how to create shows that are extremely popular and remarkable.”
Scorpio (left), a.k.a. Robert Michael, is a 30-year programming vet who most recently served as SVP of Programming for iHeartMedia San Diego and Riverside. “There are so many great ideas for podcasts,” Scorpio said, “The problem is, people don’t know how to execute them. Or they create a show that just sounds bad, so very few download it or listen. That’s where we can help. We can help create an original podcast for a niche audience. Maybe you want to launch a new business and wonder if a podcast could help? Either way, we have the expertise to help you create it faster and better entertain your listeners, so they’ll keep coming back for more.” For more information about Podcast PDs, please take a moment and visit podcastpds.com.
