Stitcher Adds CRO & Exec. Producer
• E.W. Scripps’-owned podcast company Stitcher bolsters its executive ranks with the addition of two industry vets — Sarah van Mosel joins Stitcher as Chief Revenue Officer and Daisy Rosario is joining the company’s content team as Executive Producer, effective May 20. Both will be based in Stitcher’s New York City offices.
“As Stitcher continues its growth across all parts of the podcast ecosystem — including content creation, distribution and advertising — building out a strong and diverse leadership team is essential to living out our mission of being the best place in the world for podcasting,” said Erik Diehn, CEO of Stitcher. “Sarah brings a wealth of experience in advertising across the media landscape, with deep knowledge of podcast advertising, while Daisy has made a name in the audio content universe by overseeing top podcasts that bring diverse voices to the forefront.”
van Mosel (left) was most recently Chief Podcast Sales and Strategy Officer at Market Enginuity, where she oversaw all sales activity and strategic planning for the company. She previously held leadership roles at Acast and New York Public Radio. In her new role as Stitcher CRO, van Mosel will lead Stitcher’s sales organization, Midroll Media, and set the company’s direction in identifying and capitalizing on new revenue growth opportunities and overseeing the partnerships team.
In her new role as Executive Producer for Stitcher, Rosario (right) will oversee some of the top podcasts on the Stitcher Original label, including Unladylike, The Sporkful, Longest Shortest Time, By the Book, and new series Mob Queens and Science Rules! With Bill Nye. She will also lead a team responsible for identifying and developing new podcasts, with a focus on narrative-driven podcasts and thoughtful talk shows.
