The End Of 89X?

• Bell Media is actively promoting what appear to be format flips coming Thursday at noon to 30-year-old Alternative outlet CIMX (89X)/Windsor-Detroit and Triple A sibling CIDR (93.9 The River).

A message on the 89X website reads, “From the Cutting Edge to New Rock 89X, it’s been one hell of a ride over the past thirty years. If you’ve ever listened, called the X-Lines for a request, won a contest, or partied with us at a Birthday Bash — THANK YOU. 89X was a unique station and we have some great memories.”

The message continues, “Thirty years is a long time though and it’s time for a change. Soon there will be a very new and VERY different sound on 88.7FM and to be honest if you’re a New Rock fan you’re probably not going to like it.” In closing, the message says, “When you’re looking for your New Rock fix you can always check out Rock Nation on the iHeartRadio Canada app, and if you want to find out what’s next for 88.7FM, listen Thursday, November 19th at noon.”

Over on The River’s website, the message is a tad more cryptic, reading, simply, “Something New Is Coming! Tune in November 19th at Noon.”