The Programming Dept.
• MacDonald Garber Broadcasting serving Traverse City/Petoskey MI has promoted Diane Shannon Hansell to Group Operations Manager for the company’s FM music stations. For almost 10 years, Hansell has served as Brand Manager of AC WLXT (Lite 96.3), a position she will maintain. Her newly expanded duties will now include operational oversight of Top 40 WKHQ, Adult Hits WZTC (104.5 Bob FM), Country WLXV (96.7 The Bull)/Cadillac, MI and the company’s recently acquired signal at 106.7 FM, which will debut a new format soon.
In making the announcement of Hansell’s upgrade, GM Tad Garber said, “We are excited to have Diane take on this role of Director of FM Operations. As we look to the future, Diane’s ability to not only program, but really manage our brands will help us continue to excel in the market.” Hansell commented, “I’m really excited to jump in. We have such a great staff and they have been doing excellent work for years. I just hope with the addition of some strategic planning and coordinated fun, we can continue our success for many years going forward.”
Before joining MacDonald Garber Broadcasting, Hansell was the co-founder of Radio One 2 One, a direct marketing consulting group for radio. She also worked for Direct Marketing Results along with radio stations in St. Louis, Cincinnati, Indianapolis and Fort Wayne. She can be congratulated at Diane@lite96.com.
