Toucher & Rich Lazer-Focused

• Saga Active Rock simulcast WLZX (Lazer 99.3 & 98.5)/Springfield, MA is proud to become the new Western Massachusetts branch office of the syndicated Toucher & Rich morning show, weekdays from 6-10am, starting Monday, May 9.

The highly rated show, hosted by (l-r): Fred Toucher and Rich Shertenlieb, along with Jon Wallach is based at Beasley’s WBZ-FM (98.5 The Sports Hub)/Boston and recently celebrated 12 years as the dominant program for Male and Adult audiences.

Lazer PD Alex Byrne said, “Toucher & Rich’s unique style will fit in perfectly during morning drive on Lazer 99.3 & 98.5, and we couldn’t be happier to bring the show to Western Massachusetts.” David Oldread, VP/GM of Saga’s Springfield Rocks Radio Group, noted, “Toucher & Rich is the ideal show to complement our stations here in the market. We are so happy to bring them to Lazer and introduce them to the 413.”

In a joint statement, Toucher & Rich remarked, “We’re excited to be launching Toucher & Rich in Springfield with our new friends at Lazer 99.3 and 98.5. We’re fortunate to have some of the most loyal listeners in radio and look forward to introducing our show to a whole new audience of potential T&R diehards.”