Valentino Joins Results Radio In Marketing Role
• We are thrilled for our longtime friend Lu Valentino, who has been named as Regional Marketing Director for Results Radio’s 12-station group including clusters in Chico, Redding, and Yuba City-Marysville, California, effective Sept. 25. She will report to Results Radio LLC President Jack Fritz and succeed Marla Silva, who is assisting in the transition and then relocating to her extended family’s hometown of San Antonio.
Valentino arrives from Los Angeles, where she most recently served as Affiliate Exposure and Engagement Coordinator for Local Radio Networks (LRN). She previously lived in Phoenix, where she did sales for Sierra H Broadcasting, and served as Community Affairs Director & APD for Riviera Broadcasting. Earlier career stops include the late, great WABB/Mobile, Cumulus Mobile, Entercom Tampa, and Sinclair in Daytona Beach/Orlando. She has also served as a nationally syndicated personality for five years for Westwood One Radio Networks.
Fritz commented, “We’re truly lucky to have Lu Valentino joining the Results Radio team. She’s a rare find, combining great energy and experience… a perfect a fit for our opportunity. Marla Silva has done a terrific job for our company and she’s certainly leaving big shoes to fill, but I’m fully confident that Lu will meet and exceed that challenge with vision and top notch execution.”
Valentino remarked, “It’s truly an honor to join this dynamic organization. I want to extend my heartfelt gratitude to Jack Fritz and [SVP of Strategic Development] Dave Shakes for entrusting me with this role. From the dedicated Market Managers, Operations Managers to incredibly talented live and local on-air hosts, it’s clear that this company is home to a wealth of expertise and creativity. I look forward to working together to achieve our marketing objectives and contribute to the continued success of Results Radio LLC.”
Effective Sept. 25 Valentino may be reached at lvalentino@resultsradio.com; Marla Silva may be reached at marlaksilva@yahoo.com.
