VooDoo Is Afoot In New Orleans

• iHeartMedia recently completed its move-in of WFFX (formerly 103.7 The Fox) from Hattiesburg, MS into the New Orleans market, after after briefly stunting as “Halloween 103.7,” the station was relaunched Thursday afternoon as the all new VooDoo 103-7, “New Orleans ’90s to Now,” playing songs from P!nk, Maroon 5, Ed Sheeran, Justin Timberlake, Taylor Swift, Nickelback, etc.

Area President Tori Kahl formally unveiled the new Voo Doo 103-7 in true New Orleans style to a captive audience of clients — with a catered “Format Launch Party” before its debut at 5pm.

To further cement that New Orleans vibe, VooDoo 103-7 will feature Louisiana-based nationally syndicated Murphy Sam & Jodi in morning drive, New Orleans legendary rock host Kat in PM drive, and longtime personalities Jennie James in midday and Michelle Fay at night.

Bob Murphy, SVP of Programming of Louisiana/Arkansas, said, “It’s exciting to launch a fresh station concept with a beloved New Orleans radio brand name from the 2010s and air talent who call South Louisiana home.” EVP of Programming Angela Watson-Charles adds, “VooDoo is what the energy of New Orleans is all about — fun and full of culture! We’re super excited to reintroduce this station and to connect with our listeners!”