Waterloo Austin Launches Mega 102.7
• Waterloo Media Austin made some noise at noon on Tuesday, launching new Spanish-language brand Mega 102.7, formerly Rhythmic Hot AC 102.7 The Vibe (K274AX/KBPA-HD2).
The New Mega 102.7 will feature the biggest Spanish and English Contemporary hits from Soda Estero, Camilo, Ariana Grande, Shakira, and Bad Bunny, alongside Spanish Pop classics from Natalia Lafourcade, Paulina Rubio, Moenia, Camila, Reik, and more.
Mega 102.7 is under the command of Roberto Ruiz, PD of Regional Mexican sister KLZT (107 La Z), who said, “The team and I are ecstatic to present a product that appeals to a generation of long-forgotten listeners who we feel will find comfort, nostalgia, and a sense of community in this broad spectrum of music. And we look forward to adding another successful brand to the Waterloo Media profile.”
Ruiz will continue to search for the best air talent for Mega, and a full on-air lineup will be announced soon.
