Waterloo Media Austin Launches ‘Latino 93.3’
• Waterloo Media Austin has flipped KGSR (Lucy 93.3) from Rhythmic Hot AC to Spanish Contemporary as Latino 93.3, which made its market debut at the frequency-appropriate time of 9:33am on Wednesday, July 12.
Billed as “Austin’s only contemporary Spanish-language station,” Latino 93.3 will play a combination of Bachata, Reggaeton, and Tropical music from artists like Bad Bunny, Karol G, Maluma, Shakira, Daddy Yankee, Mark Anthony, Romeo Santos, etc.
As the press release states, “With the mission to serve today’s multi-cultural Hispanic community in Central Texas, the station provides fun, informative, culturally relevant, Spanish-language content and music that matches the audience’s lifestyle. Presented primarily in Spanish, Latino 93.3 sets the trend for Austin’s vibrant, hip, outgoing, and ever-growing bilingual population.”
Jay Michaels, who had programmed Lucy 93.3 since its Feb. 2021 launch, will continue to serve as PD for 97-1 Austin City Limits Radio (KGSR-HD2/K246BD).
