Welcome Back, John Sebastian!
• Legendary programmer John Sebastian has been working diligently in his basement laboratory (or reasonable facsimile thereof) and has been teasing his latest creation — a groundbreaking new format that targets the Baby Boomer generation.
While Sebastian is still holding back specifics for strategic reasons, he can safely share the following intriguing information: 1) The 55-72 demo has the most wealth in America — and they’re willing to spend it; 2) They listen to radio more loyally than any other demographic; 3) With the original Oldies format having been jettisoned to AM radio, and with Classic Hits and Classic Rock formats skewing ever younger, there is no format exclusively for Boomers — until now. Ladies and gentlemen, may we present John Sebastian’s Wow Factor.
Anyone who know’s John Sebastian’s extensive programming history knows that he is uniquely qualified to create a brand new radio format specifically tailored for persons 55+. He has achieved historic, record-breaking ratings success in all the radio formats that boomers have loved over the years — Top 40, AOR/Rock, Classic Rock, Smooth Jazz and Country. Intrigued? Of course you are… you are cordially invited to contact Mr. Sebastian before your competition does at 480-305-3962 or johnsebvoice@gmail.com.
