Welcome To The RIFF Rock Hall

• Beasley Media Group’s 101 WRIF/Detroit has officially launched “The RIFF Rock Hall” — an online experience highlighting 50 years of Detroit’s legendary Rock station. Through its unique interactivity, listeners can easily move from room to room, clicking through five decades of history in an immersive virtual environment, showcasing WRIF’s rock n’ roll leadership and innovation in Detroit radio. And there’s more — special theme areas were created highlighting the station’s rich legacy of events, artists and their music, dynamic personalities, and of course, the millions of listeners who have enjoyed WRIF Radio through the years.

“The RIFF Rock Hall is yet another great example of how our company continues to focus forward on providing a complete interactive experience for our listeners on multiple platforms,” said Caroline Beasley, CEO of Beasley Media Group. “This is our first step into Radio 4.0, leading the radio industry into the Digital Revolution, in collaboration with our partners Quu and Interactive Life.”

With live streaming, on-demand, and new ways to connect with listeners, The RIFF Rock Hall lays the foundation to add fan-centric exclusives along with inventive opportunities for advertisers. The RIFF Rock Hall is powered by the Stellar Platform of Interactive Life.

“While the Rock Hall is primarily reflective of the past, it’s also about what WRIF is today — a brand synonymous with live and local radio in the country’s most iconic city for music,” said Scott Jameson, who doubles as Beasley VP of National Content and Detroit Director of Programming. He added, “I’d like to thank WRIF Marketing Director Ken Wasilewski and Program Director Jade Springart along with Joe Harb and his Stellar team for the creative collaboration.”