KKFR Swaps Drivetime Drivers

The big switch is coming to Riviera Rhythmic KKFR (Power 98.3 & 96-1)/Phoenix — PD Mikey Fuentes checks in to confirm the much anticipated personnel redeployment that is currently being promoted on-air, on-line and via these sweet billboards — effective Monday, July 31, the syndicated Tino Cochino Radio Show moves from afternoon drive into mornings, swapping places with The Crisco Kidd Block Party, which will now graciously drive you home weekdays from 3-7pm. Explaining this drivetime move, Fuentes commented, “We have two incredibly talented team players and this move sets them up to maximize their potential.”

Cochino remarked, “The move to mornings is exciting! I truly feel we have a unique program that will engage the audience and fill a void that is currently missing in the Phoenix market. We pride ourselves on personality driven radio and know this is the next step in growing and building our TCR brand. This will also help our national syndication and give us the opportunity to localize and create even more content for our amazing affiliates.” Crisco added, “Afternoons in one the largest cities in America presents a huge opportunity for a ratings grab. This move will allow me to play to my strengths and super-serve the Hip Hop audience in Arizona.”