Robert A Lock For 40 Years @ WMMR
• Legendary Philadelphia radio personality Pierre Robert has inked a multi-year extension to continue to host the midday show at Beasley Media Group Active Rock 93.3 WMMR. The deal guarantees Robert will celebrate 40 uninterrupted years with WMMR this November.
Robert is one of the most recognized personalities in the City of Philadelphia. He joined the station in 1981 and has been hosting the midday show with his unabashed love for music, his listeners and the city. “Pierre Robert remains the heart and soul of WMMR,” said Bill Weston, Beasley VP of Talent Development and PD of WMMR. “His longevity and relevance are rare radio attributes. During the pandemic’s darker days, it was so good to hear listeners tell how his familiar presence and re-assuredness helped them through the uncertainty.”
Joe Bell, VP/Market Manager of Beasley Media Group Philadelphia, commented, “When you write the 50-year history of WMMR and Rock in Philadelphia, Pierre’s ‘fingerprints’ will be all over the pages. He is an integral part of an iconic brand!”
Robert remarked, “WMMR is one of the most unique and successful radio stations in America today. The music, the staff and the personalities, along with a warm connection with our listeners, have allowed us an almost unheard of 53 years on the air here in Philly. Thanks to Caroline Beasley and Steve Mountain. I’m thrilled to sign up again for several more myself. In fact, in November, I’ll have been here at ‘MMR for 40 years… so very cool… the journey continues!”
