WiLD 101 Raises The Bar With ‘Lo’
• Iliad Media Group (Impact Radio) in Boise, ID has secured the vocal services of Lauren “Lo” Sessions to handle afternoon drive on Rhythmic KWYD (WiLD 101). She has graciously agreed to track the shift from scenic Portland, OR, where she retains her fulltime gig with Alpha Media as MD of Rhythmic WE 102.9 (KINK-HD2). Current WiLD 101 afternoon talent Vijay will move to middays.
Impact Regional OM James Garner (not to be confused with the deceased star of The Rockford Files) said, “We are ecstatic to have Lauren join the KWYD team in Boise. ‘Lo’ brings a ton of talent and experience to Wild 101 and we are confident Boise will love her.” WiLD101 PD JD Garfield commented, “I’ve seen what Lo is capable of and I’m confident that adding her to our roster of immensely talented individuals only serves to better position us to remain the No. 1 radio station targeting young adults in the Treasure Valley.”
Lo exclaimed, “I’m so excited to join the team in Boise! Looking forward to talking music, pop culture, what’s trending and just life in general with our loyal listeners on Wild 101! Let’s connect on socials so we can get to know each other a little better! @itsLoRadio.”
Lo is a born-and-raised Florida girl who got her first radio break working on the Ratboy & Staypuff show on WFLZ/Tampa, later graduating into her own on-air shifts from 2012-2015. She later did middays on WVAQ/Morgantown, WV before joining Alpha Media Portland in May 2016.
