It’s All About Air Talent
• At last week’s Morning Show Boot Camp in Chicago, Jacobs Media and the fine folks at Talentmasters/Morning Show Boot Camp released the findings of a comprehensive online study of on-air talent and producers from radio stations across the United States — AQ. Respondents were asked a wide range of questions on their attitudes about the state of the radio industry, their careers, how they define their ever-changing job duties, and even if they have a “face for radio.”
Jacobs Media President Fred Jacobs presented the study at MSBC 30 last Thursday, and the capacity crowd was eager to see research that reflects their aspirations, concerns — and their lives. “The radio industry historically has done a great job researching its audience,” said Jacobs. “However, no one has ever studied the attitudes of one of the industry’s most important assets — its air personalities. Stations have a lot riding on their talent, and it’s important management and ownership gain a deeper understanding of what makes them tick. And there are great insights for the personalities themselves.”
Don Anthony, host/creator of Morning Show Boot Camp/Talk Show Boot Camp and publisher of Jockline Daily, notes, “Of all the ‘firsts’ we’ve debuted at Morning Show Boot Campover the past three decades, AQ was easily one of our most anticipated sessions ever — over 1,100 responses! That’s nothing short of amazing. The goal here was to provide usable feedback to both talent and the people who manage them. Having seen the results, I believe Jacobs Media has accomplished this and more.”
The full results of the AQ study will be unveiled during a webinar scheduled for Thursday, August 30 at 2pm ET. To download a sneak peek at the results and register for the webinar, visit jacobsmedia.com/radios-first-ever-talent-survey.
