Techsurvey Tells The Story
• In Jacobs Media’s Techsurvey 2018 — its 14th annual online mega-survey of radio listeners — a big story continues to emerge with the continued changes taking place in radio’s traditional listening locations — the home, the car and the workplace. From Pandora, Spotify and SiriusXM, to the emergence of Amazon Alexa and smart speakers, the traditional patterns of media usage and radio listening are rapidly changing. The media habits of 14 format core audiences over five generations are examined in this largest-ever survey of radio listeners. Among the key findings:
1) More than 9 in 10 respondents spend at least one hour a day with radio and/or television/video; 2) Traditional AM/FM radios are disappearing. Only about 2/3 of Millennials have a working radio they use where they live; 3) Smart speakers are growing rapidly. More than 1/5 own a device like an Amazon Echo or Google Home — nearly double last year’s totals; 4) Nine in 10 respondents have a smartphone; 7 in 10 have a tablet — both up from last year; 5) Nearly 1/4 of all respondents listen to a podcast at least weekly, an increase from Techsurvey 2017.
As Jacobs Media President Fred Jacobs points out, “We are continuing to see increasing digital platform usage for all forms of audio, particularly the emergence of Amazon’s Alexa, Google Home and the rise of smart speakers, whose ownership has nearly doubled in just one year.” A free webinar — “10 Key Takeaways from Techsurvey 2018” — is scheduled for Thursday, May 24 at 2pm ET. Registration info is available online.
https://jacobsmedia.com/ts2018-results/
