2020 Radio Mercury Awards…Um… Awarded
• The 29th annual Radio Mercury Awards were announced virtually Tuesday night. We can all agree that this year’s winners will serve as a time capsule of work that was created during an insanely unusual year.
“The innovation and creativity that we heard with this year’s winning audio truly impressed the jury,” said Robin Fitzgerald, Chief Judge and Chief Creative Officer of BBDO Atlanta. “From at-home recording to using bots as talent, these winners showcased what it means to convey a brand’s message in a way that is both storytelling and story-doing.” Erica Farber, President & CEO, Radio Advertising Bureau, and Chair of the Radio Creative Fund, commented, “Tonight’s awards presentation reflects the power of radio creative and its ability to deliver for listeners and advertisers. Despite these unprecedented times, the Radio Mercury Awards winners continued to bring their all to this year’s awards and pushed the medium forward.”
The virtual presentation, produced by the Radio Advertising Bureau (RAB), was hosted by Farber and Fitzgerald and featured this year’s final round jury, who served as presenters for the awards and included: Gary Du Toit, VP, Creative Director, BBDO New York; Kevin Jones, Creative Director, Wieden + Kennedy Portland; Zoe Kessler, Creative Director, Grey New York; John Matejczyk, co-Founder, MUH-TAY-ZIK/HOF-FER San Francisco; Andrés Ordóñez, Chief Creative Officer, FCB Chicago; Alejandro Ortiz, freelance VP and Creative Director; and Sherman Winfield, Executive Creative Director, VMLY&R Atlanta.
Finalists and attendees from across the country celebrated this year’s winners virtually. They included creative, radio and advertising leaders, along with students, families, friends and colleagues. The complete list of winners is posted online.
