LeGrett To Run iHeart Sports, Ginas To Run L.A.
• iHeartMedia announced that Kevin LeGrett, Division President and President of the L.A. Region, will take on the role of President of iHeartMedia Sports. It was concurrently announced that Alexis Ginas is joining the company as the newly named President of the iHeartMedia Los Angeles Region.
LeGrett (left) will retain his existing duties as Division President for the iHeartMedia Markets Group while now also work closely with all groups within the company to coordinate its sports assets across all iHeart audio platforms to maximize the impact for its listeners, partners and clients. His new portfolio includes the iHeartSports Network, the Fox Sports Network, 80 dedicated sports stations nationwide and iHeartPodcast Network.
“We have assembled a one-of-a-kind, cross-platform sports portfolio that is best-in-class,” said Greg Ashlock, CEO of the Multi-Platform Group for iHeartMedia. “We have scale. We have targetability. We have first-party data. We have the best on-air talent in the business, and we have the right leader. Kevin’s experience in broadcast, digital, experiential, podcast and sports in both national and local roles have prepared him to excel in this position and build on the momentum and unique scale and assets of iHeart.”
LeGrett said, “I’m excited to harness the power of iHeartMedia Sports for clients, partners, and our local markets while expanding our offerings and leading position throughout the sports industry, building on our unique position in both audio and sports.” Commenting on the addition of Ginas, LeGrett said, “We are excited that Alexis will be leading our largest revenue region. Her unique skills and broad media and entertainment experience will add a new dimension to our LA offerings for both our consumers and clients.”
Ginas (right) is an Emmy Award-winning media and technology executive who joins iHeartMedia Los Angeles from Madison Valley, a media and technology consulting practice that she founded focused on revenue strategy and operations. She previously served as SVP of Cross Platform Solutions at Fox Sports, VP & Head of Global Brand Solutions at The Match Group, and SVP of Global Brand Partnerships at SFX Entertainment. She also held a variety of senior posts at Viacom, Warner Music and Hearst.
“Alexis is a fantastic new leader for our Los Angeles team and our entire company,” said Hartley Adkins, President of the iHeartMedia Markets Group. “The breadth of experience she brings from different sectors will be ideal as iHeartMedia, the multiple platform audio leader, continues to evolve to meet the needs of our listeners, clients and the L.A. community.” Ginas commented, “I’m thrilled to join iHeartMedia’s respected Los Angeles team. iHeartMedia Los Angeles is home to some of the most influential brands, talent and events in music, news and entertainment, but what really drives its success are the talented people who work there. I’m proud to now be one of them.”
• iHeartMedia Los Angeles includes Top 40 KIIS-FM, AC KOST 103.5, Alternative KYSR (ALT 98.7), Hot AC KBIG (104.3 MYfm), Urban KRRL (Real 92.3), News-Talk KFI-AM 640, Sports-Talk KLAC (AM 570 LA Sports) and Conservative Talk KEIB-AM (1150 The Patriot).
