Bates Joins Hot 97, WBLS As VP/Brand Partnerships
Bates currently serves as Executive Vice President for The Shadow League, which is described as “a website dedicated to presenting journalistically sound sports coverage through the lens of culture.” Bates previously served as Director, Ad Sales Media Max Networks, Director of National Sales at AccuWeather, and has done sales at BET.
“Jonathan is an exceptional digital sales and marketing leader whose 20 years of digital experience will enable us to accelerate opportunities for clients to benefit from the wide array of authentic Hot 97 digital content opportunities,” said Victor Giacomelli, SVP of Revenue for Hot 97 and WBLS. “Jonathan is expected to recruit a team of multicultural digital marketing specialists to partner with clients on a variety of Hot97 digital and social opportunities.” A native New Yorker, Bates begins his new adventure next Monday, March 23.