Bates Joins Hot 97, WBLS As VP/Brand Partnerships

• Jonathan Bates has been hired by Mediaco Holding in the newly created position of Vice President of Brand Partnerships for a pair of iconic New York radio stations — Hip Hop WQHT (Hot 97) and Urban AC WBLS.

Bates currently serves as Executive Vice President for The Shadow League, which is described as “a website dedicated to presenting journalistically sound sports coverage through the lens of culture.” Bates previously served as Director, Ad Sales Media Max Networks, Director of National Sales at AccuWeather, and has done sales at BET.

“Jonathan is an exceptional digital sales and marketing leader whose 20 years of digital experience will enable us to accelerate opportunities for clients to benefit from the wide array of authentic Hot 97 digital content opportunities,” said Victor Giacomelli, SVP of Revenue for Hot 97 and WBLS. “Jonathan is expected to recruit a team of multicultural digital marketing specialists to partner with clients on a variety of Hot97 digital and social opportunities.” A native New Yorker, Bates begins his new adventure next Monday, March 23.