Cumulus Picks WideOrbit To Replace Stratus

WideOrbit and Cumulus Media have entered into a licensing agreement to install WO Traffic software and other WideOrbit software at all 447 Cumulus Media radio stations across America. Under the terms of the agreement, WideOrbit will provide Cumulus with a comprehensive operations solution for traffic management, digital advertising, network and barter ads, electronic payments, revenue optimization, and hosting. The software allows all stations to log into the same database, and will streamline corporate reporting and credit management, optimize spot scheduling, and give Cumulus advertisers a simple, integrated method for paying invoices with credit cards and ACH electronic payments.

WideOrbit products will replace Cumulus’ Stratus traffic system, with implementation expected to commence before the end of the year and continue through the First Quarter of 2019.

“We look forward to helping Cumulus simplify its technology infrastructure, grow revenue and assure that its managers have timely, high-quality insights into business performance,” said Eric R. Mathewson, Founder & CEO, WideOrbit. Mary G. Berner, President & CEO of Cumulus Media added, “This step is another move to further integrate operating systems companywide, empowering managers in local markets with tools to maximize revenues by making it easier for our customers to buy radio in every Cumulus market.”