Cumulus RVP/MM Upgrade For Pembleton

• Cumulus Media has promoted Elizabeth Pembleton to Regional Vice President/Market Manager for the company’s Allentown and Wilkes-Barre/Scranton, PA markets. Pembleton has served as VP/Market Manager for Cumulus Allentown since 2014 and now annexes leadership responsibilities for the four-station Wilkes-Barres/Scranton group, effective March 1.

Ron Giovanniello, RVP of Cumulus Pennsylvania, said, “I have had the pleasure of working side-by-side with Liz since 2011. She is an outstanding leader and is hard-working and passionate about our business and serving our team, listeners, and customers. This is a great opportunity for us to recognize and promote one of our best, and I’m confident the Cumulus Wilkes-Barre/Scranton team will benefit and grow from her leadership just as the Cumulus Allentown team has over the years.”

Pembleton was named Director of Sales for Cumulus Allentown in 2011, and prior to that, was GSM for Citadel Broadcasting in Allentown, PA. She also spent a decade as Sr. Account Executive for Clear Channel/iHeartMedia Allentown. “I’m honored to expand my role with Cumulus and to lead these great teams,” said Pembleton. “This was a natural fit for me — while I’ve been part of the business community in the Lehigh Valley for nearly 30 years, my home is the Poconos, in the Wilkes-Barre/Scranton DMA, where I’ve lived since the early ’80s. I’m excited to join the incredible team already in place and look forward to further collaboration with the two markets in the expanded region. Over the last several years, Cumulus Pennsylvania markets, and in particular the Allentown and WBS teams, have successfully worked together for the mutual benefit of our audiences, advertisers, and the community. I can’t wait to get started on my next chapter with Cumulus!”