DiMartini Named VP/Sales, iHeart Allentown

• iHeartMedia Allentown, PA announced that Lisa DiMartini has been promoted to Vice President of Sales, overseeing sales management and driving advertising revenue for Top 40 WAEB-FM (B104), Classic Rock 95.1 WZZO, News-Talk 790 WAEB-AM, and WSAN-AM (iHeart Podcast 1470).

DiMartini (left) is a 15-year media industry veteran who most recently served as a Sr. Account Executive for iHeartMedia Allentown. She previously served as a Sr. AE for The Morning Call in Allentown, PA.

DiMartini reports to Brit Goldstein, Area President for iHeartMedia Pennsylvania, who said, “I could not be more thrilled to have Lisa as a partner in maximizing the untapped potential we see in Allentown and the surrounding areas. Lisa is incredibly focused and driven, and will thrive in this role.”

DiMartini remarked, “I’m excited for this new opportunity to lead the Allentown team and focus on growing revenue, increasing market share, and increasing team collaboration. Thank you, iHeartMedia, for this amazing opportunity.”