Entercom Bets On Action Network
• Entercom announced a content distribution partnership with The Action Network. The broad scale agreement leverages the reach of Entercom’s RADIO.COM Sports platform and The Action Network’s premier analysis throughout the 2019 football season. The partnership will feature unique content on Entercom’s 35 all-sports stations and digital content on the RADIO.COM Sports Digital Network. Entercom recently announced the launch of You Better You Bet, a daily, live sports betting show hosted by Nick Kostos with 24 hours of live podcast content every week as part of this new native digital content offering.
“We are committed to make RADIO.COM Sports and our local broadcast stations the #1 destination for fans to access the very best sports betting information available,” said Mike Dee, Entercom President of Sports. “Nobody is better at informing the sports bettor in this fast-growing space than The Action Network. This partnership serves to align their personalities and best-in-class platform with the massive scale of our broadcast portfolio as well as our new highly targeted sports betting digital programming. The Action Network’s contributions to further enhance our You Better You Bet daily podcast will now take that show to the next level as the premier digital audio destination for sports betting enthusiasts.”
As part of the partnership, afternoon shows across RADIO.COM Sports stations will feature The Action Network Daily Flash, brief updates of that evening’s betting odds, delivered on Mondays, Wednesdays, Thursdays & Fridays throughout the regular season by hosts of You Better You Bet. The weekly versions of The Action Network Flashes will be included within the streams of broadcast sports stations Wednesdays through Saturdays. High-profile contributors from The Action Network will call into RADIO.COM Sports stations on Thursdays and Fridays throughout the season to discuss the latest betting lines for that weekend’s games.
The Action Network will also become a prominent content contributor within the RADIO.COM Sports Digital Network. Action Network personalities Stuckey and Collin Wilson will co-host the You Better You Bet live show on Thursdays, producing a standalone college football podcast from 5-6:30pm ET. The Sunday edition of You Better You Bet will include a branded hour, The Action Network – Countdown to Kickoff from noon-1pm ET, featuring Chad Millman and bookmaker Bob Scucci. RADIO.COM will also become a distribution partner for The Action Network’s podcasts, including The Action Network Podcast and The Favorites.
