Executive Action
• Gen Media Partners has hired sales marketing pro Lauren Boyle to lead the Dallas office as Vice President and Director of Sales and promoted Lauren Welch to Account Executive, also based in the Dallas office. In making the announcements, Gen Media Partners CEO Kevin Garrity observed, “Transactional avails no longer move our business. A top marketer like Lauren (Boyle) knows how to integrate radio’s local attributes with the needs of national advertisers to drive revenue for our client stations. I’m delighted to welcome her to our team.” Speaking of Welch, Garrity continued, “Lauren has built relationships with some of our agency partners in the Dallas market. She has proven herself to be an asset and possesses all the necessary skills to be successful in an Account Executive role. I’m pleased to reward her talent.”
With 20 years of broadcast ad sales experience across local, national, General Market and Hispanic broadcasting, Boyle has worked at Azteca America TV, ESPN Deportes, Cultura (Dieste) and McCann Erickson. Welch moves into her new role following two years as a Sales Support Coordinator at Gen Media Partners’ Dallas office. Prior to that, she was a Sales Assistant at Katz Media.
• Media Monitors, the leader in local media monitoring has named Laurie Logan as its new West Coast Sales Executive. In her new position, Logan, who had been Affiliate Sales Manager at United Stations Radio Networks, will be in charge of managing and increasing Media Monitors’ client presence on the West Coast.
Philippe Generali, President & CEO of Media Monitors said, “The expansion of our sales team further strengthens our ability to meet the needs of our customers. Laurie Logan’s comprehensive understanding of radio will greatly benefit Media Monitors and our customer relationships.” Prior to her stint at USRN, Logan worked for KFI/Los Angeles, Rockline and Premiere Radio Networks.
