Executive Action: Focus 360
• Focus 360 LLC has appointed Becky Pettersen as Director of Sales Planning as part of the company’s enhanced campaign planning, optimization, and execution across its radio and creator networks. Pettersen segues from Katz Media Group, where she served as VP/Director of Sales Planning for the past five years. Earlier stops include Starcom MediaVest Group, Mediaedge:cia, and Michael Walters Advertising.
“Becky’s comprehensive knowledge of our industry will make her an invaluable asset as we grow our capabilities and team,” said Phil Brown, CEO of Focus 360 LLC. “She understands how agencies plan, how sellers operate, and what advertisers clearly need from their media partners. That insight, combined with the new tools we’re deploying, will help us move even faster and deliver stronger results for clients.”
As part of Focus 360’s expanded operational approach, Pettersen will also serve as the company’s central facilitator for incoming sales planning requests, acting as the “point guard” for the process through a newly established unified outreach channel at Sales@Focus360LLC.com.
Focus 360 has also expanded dashboard capabilities within its Creator Square division, which represents a network of YouTube video podcasters. The company’s Creator Pulse dashboard keeps creators aligned with brand collaboration details, talking points, production schedules, and campaign deliverables while giving both Focus 360 and creators shared visibility into campaign pricing and payments.
Petterson said, “With the volume of inventory available through our national radio network and the live read content enabled by our creator lineup, including some terrific sports voices in the Creator Square mix — which I really enjoy — it’s important that campaigns stay organized, responsive, and transparent for both advertisers and creators. These tools help us stay closely aligned with partners while driving efficiency across all efforts.”
“It was a pleasure working with Becky at Katz and we’re thrilled she has joined our Focus 360 team,” said Karen Henderson, who was recently named SVP of Sales at Focus 360. “She has always proven to be the perfect combination of personal and professional and will help our efforts to streamline processes for all of our valued customers.”
