Executive Action: Skyview & MusicMaster

• Skyview Networks is proud to announce its multi-year partnership with industry leading broadcast radio music scheduling service, MusicMaster, for network audio sales, beginning Jan. 1.

Through this partnership, Skyview Networks will gain exclusive access to top-tier advertising inventory from MusicMaster’s wide range of radio affiliates, that will be further leveraged by Skyview’s experienced sales team for enhanced network reach and revenue opportunities.

“Through our partnership with Skyview Networks, we’re expanding the ways our clients can benefit from barter while creating additional opportunities for stations and advertisers across the industry,” said Laurie Knapp, CEO of MusicMaster. “Skyview’s proven success in network audio sales and their reputation for strong, collaborative partnerships make them the ideal ally as we continue to serve our broadcasters with the most effective business solutions in the industry.”

“MusicMaster is a leader in innovation across the audio landscape, and we are thrilled to welcome them to our network audio sales portfolio,” said Steve Jones, President & CEO of Skyview Networks. “This partnership will further elevate our portfolio in the industry to deliver even greater value, creativity, and growth opportunities for our buyers and agency clients.”