Falter To Run Cumulus Grand Rapids/Muskegon
• Cumulus Media has appointed Derek Falter as VP/Market Manager of its eight stations in Grand Rapids and Muskegon, MI. Falter was most recently RVP, Eastern Region, for Curtis Media Group. Prior to that, he was Regional GM for Hubbard Radio/2060 Digital in Northern Minnesota, and Market President & Director of Sales for Townsquare Media in Duluth, MN.
Bob Walker, President, Cumulus Operations, Cumulus Media, said, “We are excited to welcome Derek to Cumulus Grand Rapids and Cumulus Muskegon. Derek is a proven leader who has a passion for the impact that local audio brands have in a community and an appreciation for the growth potential of complementing that impact with digital solutions for audiences and local businesses. He and his family are also proud Midwesterners and excited to get back to this region.”
Falter commented, “I’m beyond excited about the opportunity the leadership team at Cumulus Media is giving me to work alongside the dynamic crews in Grand Rapids and Muskegon! Thanks to Mary Berner and Bob Walker for bringing me back to a part of the country that is so meaningful to my family.”
Cumulus Grand Rapids includes Top 40 WHTS (105.3 HOT FM); Country WTNR (Thunder 107.3); Sports-Talk WJRW-AM (The Ticket 106.1/1340), and Classic Rock WLAV. Muskegon comprises Classic Hits 98.3 WLCS; Country WLAW (NASH Icon 97.5); AC WWSN (Sunny 92.5), and Urban WVIB (V100).
